Truemed co-founder/CEO; Kettle & Fire founder, Traction co-author
Every podcast episode featuring Justin Mares that Attunex has found: 71 interviews and appearances across 53 shows between 2012 and 2026. Most often on How They Built It: Founding Stories from Category Defining Companies (4), Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors (4) and My First Million (3). Often in conversation with Erik Torenberg, Sam Parr and Shaan Puri. Follow Justin in Attunex to get new appearances automatically, each with an on-device transcript and summary.
Follow Justin Mares in AttunexUpdated 2026-10-14.
Why is America getting sicker while spending more and more on healthcare? Shawn Nelson sits down with Justin Mares, CEO and Co-Founder of Truemed , to unpack what Justin believes is fundamentally…
¿Tienes un producto bueno de verdad y aun así no consigues suficientes clientes? Esa es la forma más común en la que mueren los negocios, y casi nadie mira el motivo real. En este episodio resumo…
Justin Mares built Kettle & Fire into one of the best known bone broth brands in the country. Then he walked away from it to go after something a lot less exciting on paper: the red tape standing…
Today, I'm joined by Justin Mares, co-founder and CEO of Truemed. Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships,…
In this episode, Justin Mares, CEO of Truemed, discusses why preventative care is widely supported but hard to finance due to limited ROI data compared to pharmaceuticals. He explains TruMed’s…
a16z general partner Erik Torenberg speaks with Justin Mares, founder and CEO of Truemed. They discuss why American health outcomes are so poor compared to the rest of the developed world, how crop…
Our food system has engineered chronic disease into daily life — and changing incentives could flip the script. In this 3-minute summary of a 40-minute a16z Podcast episode, host Eric and guest…
Want to unlock your limits as CEO? Come join us: https://limitless.ceo/ In this episode, I sit down with Justin Mares, co-founder of TrueMed and Founder Health, to unpack a topic most founders ignore…
(02:25) - Dan Wang's Annual Letter (43:08) - Meta Acquires Manus (59:33) - Nvidia's $20B Groq Deal (01:10:48) - Doordash Responds to Reddit Firestorm (01:43:53) - California Wealth Tax Targets…
71: Justin Mares is on a mission to fix what’s broken in the American healthcare system. In this episode, we dive into how his latest venture, TrueMed, is helping people take control of their health…
Matias and Greg interview Justin Mares, co-founder of TrueMed and Kettle & Fire on current US healthcare and how startups have the opportunity to change the system. In this episode, we discuss: How…
Join me as I chat with Justin Mares, Founder of Kettle and Fire, as he explains his methodical approach to validating Kettle and Fire before fully launching it in 2014-2015. He created a basic…
💰 Get the [free] Episode 692: Sam Parr ( https://x.com/theSamParr ) talks to Justin Mares ( https://x.com/jwmares ) about what’s going to be big in the next 5 years. — Show Notes: (0:00) Intro (3:16)…
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Get our Business Monetization Playbook: https://clickhubspot.com/monetization Episode 662: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Justin Mares (…
On this episode of WellBuilt, Jon spoke to Justin Mares, Co-Founder and CEO of TrueMed, to explore how innovative healthcare incentives can shift the chronic disease narrative in America. Justin…
Justin Mares is the Co-founder and CEO of Truemed, a payment tool that allows health and wellness brands and providers to harness consumer tax-free funds. He is also the Founder of Kettle & Fire, the…
In part 2 Justin Mares and I discuss the broken food and health systems in the US and the need to prioritize human flourishing. We get into the weaponization of our instincts by companies that…
Justin Mares is the founder of Kettle and Fire, Perfect Keto, and Surely Non-Alcoholic Wines, and is working on his fourth company: Truemed. I am super impressed with what Justin has accomplished,…
Key takeaways you’ll learn in this episode: Why you should avoid the BIG 3; corn, soy, & wheat. How to Avoid “forever chemicals” and “microplastics.” Check out Everything happening with Kettle &…
Key takeaways you’ll learn in this episode: What shortcuts are companies taking that are hurting the United States food system? How food studies are funded and where numbers are being manipulated.…
Today’s episode of Request for Startups features * Nick DeWilde: Co-founder and Chief Customer Officer at Exec . @nick_dewilde on X * Sean Linehan: CEO at Exec and Squad . @seanlinehan on X * Justin…
Today’s episode of Request for Startups features * Nick DeWilde: Co-founder and Chief Customer Officer at Exec . @nick_dewilde on X * Sean Linehan: CEO at Exec and Squad . @seanlinehan on X * Justin…
Today we're dropping the debut episode of Request for Startups which features Justin Mares: Founder of Truemed,Kettle & Fire, Surely, and a partner at True Journey Ventures Sean Linehan: CEO of…
Today’s episode of Request for Startups features * Justin Mares: Founder of Truemed, Kettle & Fire, Surely, and a partner at True Journey Ventures * Sean Linehan: CEO of Exec.com, previously VP…
“The Iron Law of Ecommerce across everything I’ve ever started is that I start out thinking I’m selling to people like me and it always turns out that it’s 45-year old women that are buying the…
“The Iron Law of Ecommerce across everything I’ve ever started is that I start out thinking I’m selling to people like me and it always turns out that it’s 45-year old women that are buying the…
Justin Mares is the founder of multiple health companies including Kettle and Fire, Perfect Keto, and TrueMed as well as a friend for many years. We chat about how his networking helped made him 8…
Justin Mares is an entrepreneur. He started two consumer brands that each have done $100mm+ in sales in less than 5 years (Kettle & Fire and Perfect Keto). He also started Surely Wines which has done…
Justin Mares is a serial entrepreneur and investor who founded startups like TrueMed and health brands like Kettle & Fire, Surely, and Perfect Keto. Our conversation covered strategies to increase…
My guest this week is Justin Mares. Justin is the founder of TrueMed and has previously founded three different health food brands that collectively do $100M+ in annual revenue. Every time I speak…
Justin Mares is a serial entrepreneur. He’s the Co-Founder of TrueMed. True Medicine is allowing consumers to invest tax-free funds in prevention by unlocking $100B+ in consumers' HSA accounts.…
Last week I did a LIVE podcast episode for the first time with some friends: - Neville Medhora of Copywriting Course - Sam Parr of The Hustle and My First Million Podcast - Nick Gray, author of the…
Justin Mares is an entrepreneur behind better-for-you CPG brands like Kettle & Fire, Perfect Keto, & Surely and co-founder in TrueMed, a payment integration that allows health-promoting merchants to…
As a startup, traction trumps everything. If you get that, everything else is downstream and easier to sell for and we created a framework called "Bullseye" to help founders figure out where to spend…
One of my closest friends Justin Mares knows more about health then just about anyone I know. He's built 3 food companies in Kettle & Fire, Perfect Keto, and Surely Wines which give him unique…
This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and…
This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and…
Learn how Justin Mares identifies trends and builds direct-to-consumer businesses (and brands) to own them. Including all of the hard lessons that Justin has learned along the way, from why he’s…
Learn how Justin Mares identifies trends and builds direct-to-consumer businesses (and brands) to own them. Including all of the hard lessons that Justin has learned along the way, from why he’s…
Listen to one of our favorite moments from tomorrow’s Spotlight episode Justin Mares, Serial Entrepreneur and Founder of Kettle & Fire, Perfect Keto, and Surely Wine. Learn more about your ad…
Listen to one of our favorite moments from tomorrow’s Spotlight episode Justin Mares, Serial Entrepreneur and Founder of Kettle & Fire, Perfect Keto, and Surely Wine. Learn more about your ad…
Justin Mares has a knack for identifying trends and building D2C businesses to own them—including Kettle & Fire, Perfect Keto, and Surely Wine. Learn how he identifies trends, why he focuses on just…
Listen to one of our favorite moments from tomorrow’s 20 Minute Playbook episode featuring Justin Mares, Founder of Kettle & Fire, Perfect Keto, and Surely Wine. Learn more about your ad choices.…
AC and Kyle chat with Justin Mares of Kettle & Fire. They dive into Justin’s journey from tech employee to CPG entrepreneur, how he built Kettle & Fire from scratch, and how they put together the…
Justin Mares is on a mission to improve the health and wellness of 1 million people over the next decade. He’s founded multiple companies focused on achieving this mission, notably: Kettle & Fire…
It’s always a pleasure to chat with Justin Mares, who’s a friend of mine and also the founder and CEO of Kettle & Fire bone broth. Today we go deep on regenerative agriculture as a solution to…
Perfect Keto and Kettle & Fire co-founder Justin Mares comes back on the show with Dr. Anthony Gustin for a second time to discuss how a regenerative agriculture approach is better for the…
Justin Mares (@jwmares) joins Sam (@TheSamParr) and Shaan (@ShaanVP) on this episode. Justin breaks down his most popular blog post, the 4 types of side hustles, and brings all kinds of ideas for how…
This week my guest is Justin Mares, the co-founder of Kettle & Fire and Perfect Keto. Within the last 5 years, Justin has started and built both companies into consumer packaged goods powerhouses…
Justin Mares is the founder and CEO of Kettle and Fire, the fastest-growing bone broth brand in the country. He's also the co-founder of Perfect Keto, a food & supplement brand for people going keto,…
Today's episode is sponsored by Kettle & Fire Bone Broth, the perfect go-to nutrition source your body needs to SHINE. You don't want to miss their one-of-a-kind, mouthwatering flavors made with…
Justin Mares is the Co-Founder and CEO of Kettle & Fire. After getting his start launching Roommate Fit, an eharmony type service that matched college roommates based on personality to prevent the…
We welcome the founder of Kettle & Fire, Justin Mares. Discover how quality bone broth can heal the body. ▸ [FREE] 🔥E-BOOK: "The Keto Kickstart Guide: 4 Steps to Burning Fat Instead of Sugar" |…
There is a myriad of box food products you can buy to feed your family during quarantine but finding high-quality, nutritious, real-food products that last in the freezer, or in the pantry, is…
Justin Mares (@jwmares), founder of Kettle & Fire and Perfect Keto, joins Erik on this episode. They discuss: - The state of CPG, the history of the market, and the problems with the incentive…
Justin Mares is the founder + CEO of Kettle & Fire, the fastest-growing bone broth brand in the country. Head to kettleandfire.com and use promo code MAXBROTH for 20% off of everything!
Justin Mares (@jwmares) is the founder of not one but two companies in the health food space, each of which he's simultaneously bootstrapped to over $10,000,000 in annual revenue. In this episode we…
Welcome to the Human Performance Outliers Podcast with hosts Dr. Shawn Baker and Zach Bitter. For this episode, Justin Mares joined the show. Years ago, Justin took interest in the health benefits of…
In this week's episode, Dr. Anthony Gustin sits down with Perfect Keto's other co-founder, Justin Mares, who's also the co-founder of Kettle & Fire, to chat about a number of different topics. So…
Pare de patinar com o seu negócio. Não basta um bom produto se não existem clientes dispostos a comprar. O livro escrito por Gabriel Weinberg e Justin Mares descreve o método Bullseye e fala de 19…
Right before this episode, Justin Mares and I sequestered ourselves in my biohacking lab for an extreme session of brain hacking. It was the perfect way to set the scene for this conversation on the…
Ben and Derrick are recovering from days of being in Las Vegas for MicroConf. They spent time reconnecting with old friends, and making new friends. Knowledge floats around, and you can soak it all…
The difference between fat adaption and ketosis, signs of keto flu, how to use bone broth, and so much more. TOPICS How to overcome keto flu (18:58) What to look for in a quality bone broth (30:40)…
Rewind: "Traction" For information regarding your data privacy, visit acast.com/privacy
Today we are joined by Justin Mares, a serial entrepreneur and author, and the more recent founder of Kettle and Fire, a rapidly growing ecommerce company specializing in ultra-healing bone broth.…
I’m a big fan of homemade broth and it is one of the first foods my babies get. I use it often in cooking and sometimes just drink a mug of it. Thanks to the Instant Pot, it has gotten even easier to…
Get 20% off your first order: http://notjustpaleo.com/broth The bone broth industry is strange. Sometimes you get a batch that looks and acts like water, and some, like the one you're going to hear…
Justin Mares talks about acquiring (and changing the name of) his latest venture, the Shopify app, Fomo. He talks about taking what growth looks like from here. SPONSOR: Prezi Business. *** This show…
In this Marketing Over Coffee: A special interview with author Justin Mares, author of Traction! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Go back to the first…
Justin Mares is the founder of Kettle & Fire, a bone broth company, and co-author - with Gabriel Weinberg - of the book Traction: How Any Startup Can Achieve Explosive Customer Growth. Justin turned…
On today’s show, Mark and Rick interview founder of Kettle and Fire Bone Broth, Justin Mares (16:28). Then it’s another moderately funny edition of the Humans Being Human segment with Mr. X and…
Everything you need to know about Bone Broth. Kettle and Fire co-founder Justin Mares explains the benefits of bone broth, how to make bone broth at home helps us create your Ultimate Bone Broth…
Justin is the founder of Bone Broth Company, the 1st (and only) shelf-stable bone broth company. He's also the co-author of Traction: A Startup Guide to Getting Customers and the former Director of…
Justin Mares, the co-author of the new book, Traction: How Any Startup Can Achieve Explosive Customer Growth, stopped by today to share some really genius growth hacking tips. Justin is 25 years old…
On this episode, we discuss competition and the competitive nature of a startup. We also caught up with Justin Mares, Co-author of "Traction" a definitive guide on achieving explosive growth for your…
Justin Mares, co-author of Traction and creator of SQL for Marketers and Programming for Marketers, talks with us about the whole new world of opportunities that open up when a non-technical marketer…
Today I spoke with Justin Mare the co-author of Traction Book. We discussed the Bulls Eye Framework and a number of case studies from startups that have gained traction through unique strategies.
Sorg and Rob are joined by Shawn Graham and Norm Huelsman as we talk about the iPad announcement coming up next week, revisit Pinterest with a particular comparison to Tumblr, talk about Norm's…